Ideogram Ai | Logo & Branding Ai Generation

Ideogram Ai is a web-based platform that provides an AI image creator with a variety of preset image generation styles, including a unique “typography” preset.

ideogram ai

This feature allows users to render lettering in various colors, fonts, sizes, and stylings within images. It’s particularly useful for entrepreneurs who need to create photorealistic images and artworks with reliable typography for logos, branding, marketing, or product visualization purposes.

Most Ai Generative tools won’t be able to process typography, nor to generate the correct wording/spelling. Compared to all Ai image generation tools, Ideogram is by far the most accurate when it comes to processing typography prompt inputs and outputs.

Uses cases of Ideogram Ai for entrepreneurs and Small Business Owners

Entrepreneurs and Small Business Owners can benefit from Ideogram Ai in multiple ways:

Logo design for the startup
Brand design for product lines
Product and Package designs

Here are the tasks that Ideogram.ai can do for you, a description and examples:

Task Name	Task Description	Example
Brand Design	Developing a comprehensive brand identity for a new business, including visual elements like color schemes, fonts, and visual themes.	Developing a brand identity for a new organic skincare line, focusing on natural and eco-friendly values.
Logo Design	Creating a distinctive logo that encapsulates a business’s unique style and creativity, helping them stand out in the market.	Designing a unique logo for a freelance graphic designer that reflects their individual style and creativity.
Product Design	Designing the visual aspects of a new product, based on shape, color, and material specifications aligning with the brand’s design.	Creating the design for a new eco-friendly water bottle (packaging) for a startup, with choices that emphasize environmental sustainability. This is especially useful in the stage of ideation!
Product Stickers	Designing branded stickers for products to enhance brand recognition and appeal, focusing on alignment with brand aesthetics and messaging.	Creating a series of eye-catching and branded stickers for a coffee brand, highlighting its organic and artisanal nature. This is especially relevant for typography and text-based imagery.
Promo Banners	Developing promotional banners for marketing and advertising, combining compelling visuals with strategic messaging to attract customers.	Designing a series of promotional banners for an upcoming book festival, featuring engaging visuals and event details.

How to use Ideogram Ai to generate Logos and Brand Designs

1. Sign up

Visit the Ideogram.ai page and sign up:

ideogram ai login page

2. Create the right input for a prompt

Input key information about your business, such as the company name, industry, preferred colors, and any specific symbols or themes you want to incorporate.

For example:

“create a logo for a company called ‘global fruits’ that sells fruits online, using orange and green, use modern calligraphy, use an orange as a symbol”

then click ‘generate’ :

At times, you might want to ask Chat GPT 3.5 for small business to generate a prompt for you for image ai generation:

3. Select the Logo that best matches your preference

From the 4 logos generated, choose the one that you like most:

4. Tweak further if needed

Let’s say you like the last option, but you find the orange to be rather odd. Click on the image to open the options, and select ‘remix’:

Now you can add extra information to tweak the shape of the orange. Use a prompt edit similar to this one:

6. Choose the best logo Remix

Here are the final options after editing the orange symbol:

You can tell all of them are similar and yet they all differ in nuances. I like the last orange the best.

Typography and misspelling

One common issue across all image generation tools is the misspelling of typography in logo.

In this case, you may want to choose a specific font that won’t be so hard to generate. You can do this by having a more generalized prompt or choosing option 1, or option 2 that has the right spelling in order.