Publer.io is a social media management platform that uses artificial intelligence and that offers a wide range of features to help small business owners manage their social media presence. Some of the features are free others are paid for.
This is one of the best Ai tools for social media that is available today. We are going to explain how to use this tool for free.
Free Features with Publer Ai
List of all free features:
| Feature | Description |
|---|---|
| Social Accounts | Connect up to 3 social accounts |
| Workspace | 1 workspace |
| Scheduled Posts | Up to 10 pending scheduled posts per account |
| Saved Drafts | Up to 25 saved drafts |
| Post History | 24 hours posts history |
| Link in Bio for Instagram | Share multiple links through a single URL in your Instagram bio |
| Free Trials on Paid Features | Try almost all the paid features for free |
Not bad, as you will see these are really good to get started. Of course, once you’ve scaled your business, you will have extra demands which entails a need for a better package.
Paid Features with Publer Ai
List of all paid features:
| Feature | Description |
|---|---|
| Social Accounts | Multiple Twitter accounts |
| Workspace | Unlimited workspaces |
| Scheduled Posts | Unlimited scheduling & drafts |
| Media Library Storage | Unlimited media library storage |
| Post History | Eternal posts history |
| RSS Feed Automations | Unlimited RSS Feed automations |
| Link in Bio for Instagram | Unbranded Link in Bio for Instagram |
| AI Prompts | Unlimited AI prompts |
| Analytics Reports | Analytics reports |
| Best Times to Post | Best times to post |
| Hashtag & Content Suggestions | Hashtag & content suggestions |
| Automatically Recycle Posts | Automatically recycle posts |
| Design Professional Videos | Unlimited RSS Feed automation |
As you can tell many of these features are just additions to the free version, whereby you can expand and plan way ahead with much more content:
| Plan | Price per Month | Included Social Accounts | Extra Social Account Rate | Extra Member Rate | Additional Features |
|---|---|---|---|---|---|
| Professional Plan | $12 | 3 (per platform) | $4 per account | $2 per member | Basic features for social media management |
| Business Plan | $21 | 3 (per platform) | Same as Professional | Same as Professional | All features of Professional Unlimited AI prompts Analytics reports Best times to post Hashtag suggestions Automatically recycle posts Design professional videos |
Use cases for Publer Ai that benefit Entrepreneurs and Small Business Owners
This a list of all social media management tasks that this tool can be used to help you manage your digital presence. Keep in mind, that there are extra Ai features that make this tool stand out. Also, at the price rate it goes, it is a really good offering:
| Social Media Management Task | Example for Entrepreneurs and Small Business Owners |
|---|---|
| Create and Schedule Posts | An entrepreneur could schedule a week’s worth of promotional content for a new product launch, ensuring consistent engagement with their audience without the need for daily manual posting. |
| Design Unique Content | A small business owner can integrate multimedia elements like custom graphics and videos into their posts to stand out in their audience’s social media feeds, enhancing brand recognition. |
| Plan Ahead with Social Media Calendar | Entrepreneurs can map out key business events, sales, and promotions on the calendar, ensuring timely and relevant content delivery throughout the year. |
| Curate Content | Small business owners can share industry-related news, articles, or user-generated content to provide value to their followers and position themselves as thought leaders in their field. |
| Manage Multiple Accounts | Entrepreneurs managing different business ventures or brands can oversee all their social media accounts from a single platform, streamlining the management process. |
| Collaborate with Team Members | Business owners can invite team members like marketing assistants or freelance content creators to collaborate on social media strategies, making content creation and approval processes more efficient. |
| Analyze Performance | By analyzing engagement and reach data, entrepreneurs can understand what content resonates best with their audience, helping to refine their marketing strategy. |
| Manage Instagram Posts | Business owners can make their Instagram posts more interactive by adding clickable links, driving traffic to their website or specific product pages, and tracking the effectiveness of these links. |
How to install and setup your Publer Account
1. Sign up
Visit the website Publer.io to sign up for free:
2. Specify your needs for better results:
This is what we recommend for you:
3. Add your social accounts
You can add all these social profiles to Publer:
You can add all these social media accounts:
- TikTok
- Mastodon
- Google (likely referring to Google My Business)
- YouTube
- WordPress
- Telegram
Keep in mind that you will have to give access rights to Publer for it to be able to post in your place. Just an FYI.
Then, you will prompted to the main dashboard:
In this example, we have 3 accounts, but you are free to add all your accounts as listed.
How to Use the Free Version of Publer
Here’s a step-by-step guide on how to use the free version of publer:
1. Create Ai generated Text for Posts in Bulk
Type in a single sentence, and hit the “AI assist” button to fill the rest
TIP: You may add a single hashtag just to help the Ai understand what following you are targetting.
This is what the ai generated output looks like:
Here you have all the hashtags, content and it’s broken down into 3 sections:
- Hook
- Story – Context
- Offer – Call to Action
This is social media marketing 101 and it works!
Not only the Ai is able to generate content, but it understands your business profile and uses the content you have already published to align and provide the best content possible.
2. Add Ai generated media
Use Publer Ai to generate images for free. There are other itengration options you can use, or import from free sites such as unsplash and giphy!
These are sufficient options for any entrepreneur. Let’s generate images with Ai:
The Ai will use the textual content to build your creatives:
Now you have text and visuals.
3. Adjust for specific requirements
Not all social media platforms are the same, some will have extra layers to consider.
For example, Pinterest would need you to define the “Board” to which this pin should be added.
Luckily, Publer is connected to Pinterest so you can choose the board quickly and move to the next phase:
Once Publer has all it needs, you can proceed to scheduling.
4. Schedule when posts go out
You can choose a single time/date for all your posts. Or, choose different times based on when your followers are most active online on each social media platform:
5. Check the Calendar and Adjust the time
Once scheduled, you can adjust different times from the calendar, simply drag and drop:
You may add more posts for specific dates. For example holidays, or black Fridays, etc. You can do that from the Calender:
Full tutorial for beginners:
Learn more directly from Publer:
